A Four Day Program on
Winning & Keeping Customers

Objectives:
- To create an awareness amongst marketers to shift their emphasis from a single sales transaction to building long lasting relationships with current customers
- To provide an understanding of the systems and processes successful companies use to build long term relationship with customers
Content:
Customer orientation of the firm
Quality approaches to customer satisfaction
Managing the moments of truth
Blocks to delivering Service Quality
Direct Marketing
Brand Power
Customer Value Measurement
Methodology
Case studies, exercises and concepts will be covered.
Participant Profile
Managers from Marketing, Customer Service Managers and Managers of the frontline functions of service, would benefit.
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