ONE YEAR PART-TIME DIPLOMA IN MARKETING MANAGEMENT (DMM)

Diploma in Marketing Management is a one year autonomous course suitable for entrepreneurs, business persons, executives and those who want to make a career in marketing. The course is designed to give students a conceptual understanding of management with special emphasis on marketing management. The course methodology comprises of normal classroom sessions as well as real life projects & assignments.

Eligibility
Graduates from any recognised University
Engineering Diploma holders
Non-graduates having two years work experience

Course Structure
The course covers 10 subjects spread over two terms. Students will be evaluated in each subject, at the end of the respective term, on the basis of a written examination and an internal assessment based on quizzes, assignments/projects, attendance and class participation etc.

First Semester
There will be five core subjects in the first semester designed to provide basic conceptual knowledge, tools & techniques.
Principles of Management
Management Accounting
Managerial Economics
Sales and Marketing Management
Marketing Research

Second Semester
The second semester will have five functional courses.
Consumer Behaviour
B2B Marketing
International Marketing
Product and Brand Management
Marketing Communication Management

Tuition Fees: Rs 19,500/-